boAt Becomes the Official Audio and Wearable Partner for Four IPL Teams

by  EVENTFAQS Bureau Marketing | March 24, 2022 | News

boAt Indian Premier League (IPL)

Ahead of Indian Premier League (2022), earwear brand boAt has partnered with four IPL teams - Royal Challengers Bangalore, Gujarat Titans and Punjab Kings as their official audio and wearable partner. boAt has also extended its partnership with Kolkata Knight Riders and will continue being their official audio partner for this season as well.

To further cement its presence during the season, the brand will be showcasing a 360-degree campaign #MoveOfChampions throughout the season. The campaign will celebrate the winning moments and the brand’s love for cricket.

Aman Gupta, Co-Founder & CMO, boAt said, “Cricket has always been and will continue to be seen as a religion in our country. We are excited to partner with various T20 teams once again. This season, we extend the narrative to make it more inclusive to our smartwatches category. To be a part of this fiesta is a fantastic feeling altogether and we look forward to a fruitful association this year as well.”