ESFI Onboards INOX as Cinema Partner to Promote Esport Events Across India

Industry Watch | March 1, 2022 | News

INOX Leisure Esports Federation of India (ESFI)

INOX Leisure (INOX) and Esports Federation of India (ESFI) has announced partnership that will witness INOX providing a never-seen-before community viewing experience of Esports tournaments on the big screens across the country.

As exclusive Cinema Partner, INOX will host and promote ESFI tournaments across the country, and help in building awareness and popularizing esports, besides offering world class cinemas as esports & video gaming venues in cities all over India.

Vinod Tiwari, President, Esports Federation of India & Director, Olympic Council of Asia – NOC & International Relations said, “For any sport, experience of watching esports tournaments on big screen is enthralling and engaging. This is an opportunity that will help our esports teams and athletes to build and expand their fan base and create scope for more conversations around esports. ESFI is excited about this partnership, as this will also be a concrete step towards taking esports to grassroots, inspire people and give them a platform to showcase their talent. The exclusive partnership comes at a very right time when Asian Games is scheduled in the month of September and ESFI will soon launch “AESF’s Road to Asian Games” to select the national esports contingent of our country. This partnership will see both ESFI & INOX together nurturing and developing the Indian esports talent pool where in ESFI will bring in more partners to further strengthen this objective and create a robust and thriving esports ecosystem.”

Alok Tandon, Chief Executive Officer, INOX Leisure Limited, said, “We are thrilled to bring the action of esports to the cinemas of INOX in collaboration with Esports Federation of India who has been working relentlessly to grow Indian esports and together, make esports, a mainstream sporting activity in India. Our cinemas are present at highly urbane and youth-centric locations servicing the entertainment needs of a predominantly young population in an unmatched ambience equipped with advanced cinema technology. We believe, this advantage, coupled with all our marketing capabilities, will help us popularize esports at a much faster pace in our country. With esports gaining global significance, there cannot be a better time for us to fulfil this responsibility. With this association, we will build more esports IPs and who knows with our initiatives we can unearth a Neeraj Chopra or Abhinav Bindra in esports for our country.”

Tirth Mehta said, “I believe every sport needs to have good training facilities, awareness, popularity, and support to make it prosper, and ESFI's partnership with INOX is a progressive step towards a brighter future. I am also confident that such partnerships will happen in the future too. I hope this partnership will inspire many esports athletes who have been working hard to represent India and win medals for the country.”

The association will enable INOX to engage and offer an enticing content proposition to the age bracket of 15-24 years by promoting this new age sport that has the potential to garner huge fan base and is expected to reach INR 11 billion by FY2025 as per industry data.

Through this partnership, INOX and ESFI will be jointly hosting city tournaments and build various esports IPs in order to intensify its growth, not just at elite, but also at the grass root level. The objective will be to introduce the charm of gamers and gaming enthusiasts, across the country, to take part in online as well as in-cinema tournaments.

As exclusive Cinema Partner, INOX will host and promote ESFI tournaments across the country and help in building awareness and popularizing esports.

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