Mahindra Group Announces Alfresco Drive-out Festival via ‘Open Drive’

Industry Watch | February 23, 2022 | News

Alfresco Drive-out Festival Mahindra Group

The Mahindra Group, an India-based global enterprise announces ‘Mahindra Open Drive 2022,’ a weekend celebration of music, arts and culture. The event is scheduled to be held on 26 February at Camp Max, Kalote Mokashi in Mumbai. 

Mahindra Open Drive (MOD) is a music-driven, adventure and cultural event that aims to bring diverse corners of the country closer by traveling to new destinations and bringing to life new curations of music and culture in each edition.

The day-long festival will begin on 26 February, where attendees can take part in multiple activities like kayaking, zip-lining, archery, pottery and event line-ups. Those interested can also book weather-proof tents with air beds to stay the night at Camp Max and check out the following morning.

The festival will be hosted by ZerxesWadia and will engage its audience in a musical revelry with a line-up of musicians such as Benny Dayal and Funktuation ft. The Hornflakes, TabaChake, Peter Cat and Recording Co., Voctronica, Kamakshi Khanna, and RaghavMeattle. Art and cultural activities will also be organized for the guests to participate in. 

“We chose to bring the Mahindra Open Drive festival at a time when many are looking for a way to get away from their homes and reconnect with the outside world, especially nature. At the heart of it, the new edition of MOD is built to promote the culture of driving out, which is why we chose 29th January (the last Saturday of the month) for the drive so that we can encourage as many people as possible to kick start 2022 on a refreshed and positive note,” said Shah - Vice President, Cultural Outreach - Mahindra Group. 

“The festival serves as an enabler and reminder for people to break away from the screen and the hectic city lives they have led during the pandemic, and experience a rejuvenating, positive time through cultural bonding and entertainment. Via this thrilling drive to Kalote, we can start out on an adventure together, spend time relaxing, listening to good music and connecting with friends, old and new. Through the Open Drive festival, people will get an opportunity to be out in the ‘open’ and explore local artistry via food, art, music and so much more  - making it one of the best experience-rich weekends at the onset of 2022,” he further adds. 

Mahindra’s ‘Open Drive Festival’ 2022 is conceptualized, programmed, promoted and delivered by Hyperlink Brand Solutions Pvt. Ltd. 

Bookings are open on - https://insider.in/mahindra-open-drive-jan29-2022/event

 

Alfresco Drive-out Festival is scheduled to be held on 26 February at Camp Max, Kalote Mokashi in Mumbai.

Subscribe to Newsletter

   

0

Twitter Feed

Facebook Connect

Recent Headlines

Resources

View All

Artists

View All

Agencies

View All