Ebullient Gaming Partners AKEF; Bags Influencer Management Mandate of Sigma Gaming

Industry Watch | January 27, 2022 | News

Ebullient Gaming Sigma Gaming

E-sports marketing and talent management agency Ebullient Gaming has announced a partnership with AKEF, a gaming community from Kerala, to manage 24 gaming talents from its roster of Sigma Gaming, which claims a viewership of over 10 million on average monthly.

Ebullient Gaming will focus on building a robust gaming ecosystem and leveraging the brand value of gaming influencers and the esports athletes of Sigma Gaming, informed an official statement.

Amal Arjun, Director, AKEF, said, “We have a community made up of the gamers, by the gamers for the need in the gaming ecosystem. Ebullient Gaming, being a front-runner in the gaming talent management sector, will provide enormous opportunities for our hidden talents in Kerala to come to the limelight. With a common vision, we are entitled to give maximum support and act as a catalyst to bridge the gap between budding talents and brands. With this partnership, we aim to create national footprints for ourselves as well as our players and creators.” 

Anirudh Nagpal, Co-Founder and CEO of Ebullient Gaming, said, “We have always strived to provide the best talent management services to our gaming influencers, helping them financially to succeed in their gaming career. Being an agency that excels in planning talent needs, an event arm, and a creative agency vertical that works with the biggest brands and talents in gaming, we are extremely delighted to have an exclusive association with AKEF and look forward to offering a stabilised career to big gaming talents from Sigma Gaming. With a common vision of helping gaming streamers to flourish and achieve greater traction in the ecosystem, this association will surely reach its ultimate fruition. The partnership will help AKEF to expand even more and we can explore deeper bonds in the southern part of India as an agency.”

Aman Garg, Co-founder and COO, Ebullient Gaming, added, “The Indian esports market is expected to triple in size by 2025, from Rs 250 crore today, to Rs 1,100 crore, representing a compounded annual growth rate of 46 percent, demonstrating how quickly esports is growing in India.”

Krishna Narayan, Head - Brand Partnerships, Ebullient Gaming, said, “This is going to be a fantastic collaboration. It will benefit both gaming companies and will create several prospects for future collaborations. Working on this project will be terrific.”

Will manage 24 gaming talents from Sigma Gaming, which claims a viewership of over 10 million on average monthly.

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