‘Collaboration model can help the industry grow faster’: Abdulsalam Shaikh, Mystique Xperience

Industry Watch | January 24, 2022 | Feature

Abdulsalam Shaikh Mystique Xperience

EVENTFAQS Media reached out to stakeholders to understand when they expect a return to ‘normal’ physical events and their ‘highest high’ and ‘lowest low’ of 2021.

The years 2020 and 2021 were extremely difficult for small agencies to survive and restart operations with limited resources, opines Abdulsalam Shaikh, Founder, Mystique Xperience. He believes that the hybrid event model benefits agencies and that the year 2023 will bring new opportunities for businesses to grow.

“Collaboration model can help the industry grow faster”
- Abdulsalam Shaikh, Founder, Mystique Xperience

Considering the Covid era, we are still in the stage of restarting our business on a full scale. With the current trend and limitations, we are managing to host events in different locations and the hybrid model is helping us stay stable currently. This could ideally be another avenue for the new style of business in coming years; it looks profitable in the long run.

Although one can't say much at this moment, with the hybrid model, 2023 can open more avenues for businesses to expand. Possibly, a smaller format of physical events could re-start more freely in the coming year. A collaboration model could help the industry grow faster and also be the source of survival for many smaller agencies in this tough situation.

EVENTFAQS Media reached out to stakeholders to understand when they expect a return to ‘normal’ physical events and their ‘highest high’ and ‘lowest low’ of 2021.

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