Kerala Launches Fam Trips to Max Malabar Region’s Tourism Potential

Industry Watch | January 19, 2022 | News

Kerala Tourism

Kerala Tourism has launched a familiarisation initiative ‘Fam 2 Malabar 500’, to maximise the tourism potential of the Malabar region. The region is spread across the seven northern districts of Thrissur, Palakkad, Malappuram, Kozhikode, Kannur, Wayanad and Kasaragod.

It is roping in tour operators from India and abroad, to familiarise them to the attractions of the region in order to attract domestic and foreign visitors through them.

State Tourism Minister PA Mohamed Riyas released the logo of the initiative at an event on 15 January 2022 attended by Dr. Venu V, Additional Chief Secretary, Tourism and Prasanth Vasudev, Deputy Director, Tourism, Govt. of Kerala.

The initiative will see around 500 tour operators visiting the region, starting with a batch of around 70 who reached Kannur on 17 January, hosted by North Malabar Chamber of Commerce under a package called ‘Mystical Malabar’.

Riyas said, “This initiative will help mark Malabar firmly on the global tourism map and attract domestic and international visitors to the region through the packages of tour operators. The Government will extend all support to the tour operators and the industry bodies partnering with the campaign.”

“The tour operators coming in different groups as part of ‘Fam 2 Malabar 500’ will be taken on familiarisation trips through the panoramic settings of north Kerala and have a hands-on feel of Malabar’s history, heritage and lifestyle, especially its rich and diverse culinary traditions,” he added.

The first batch includes tour and travel organisers from Mumbai, Pune, Bengaluru and Kolhapur. They will visit places of interest in Kasaragod, Kannur and Wayanad districts till 20 January 2022.

This initiative is also expected to boost Kerala’s Caravan Tourism project. According to Kerala Tourism, within months of launch, 122 operators have applied to roll out 236 caravans and 59 investors for setting up 87 caravan parks.

Initiative also expected to boost state’s Caravan Tourism project; since November launch, 122 operators have applied to roll out 236 caravans and 59 investors for setting up 87 caravan parks.

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