After Zebronics, BGMi Team OR Esports Onboards KFC India as Sponsor

Industry Watch | January 17, 2022 | News

KFC India Zebronics BGMi Esports

KFC India has been roped in by BGMI team OR Esports as the ‘Winner Winner Chicken Dinner’ (WWCD) sponsor for 2022. As sponsors, KFC will support streaming of gaming events, provide jerseys for players and a digital avatar of Colonel Sanders, informed an official statement.

In December 2021, the team had brought on board Zebronics as ‘Peripherals Partner’.

The KFC partnership will see content creation, activations and fan experiences via live tournaments, video integrations and branding at the OR Esports gaming house.

Though the direct engagement, the brand’s stated aim is to convert the gaming audience into loyal customers in the longer run.

Moksh Chopra, Chief Marketing Officer, KFC India, said, “KFC is always open to collaborating with culturally relevant partners, in a way that’s distinctive. E-gamers and KFC fans in India share commonalities of being passionate, youthful and innovative. Hence, we’re excited to announce our partnership with OR Esports, one of India’s most exciting mobile gaming teams. Being the first WWCD (Winner Winner Chicken Dinner) sponsor sounds pretty epic! And what better way to celebrate a great game of BGMI than a bucket of KFC’s hot and crispy chicken dinner! Now, that’s what I call Finger clickin’ good.”

OR Esports CEO and CPO at PTW, Kasturi Rangan, said, “To have one of the world’s leading QSR brands – KFC India – join us, reaffirms OR Esports’ commitment to scale esports with the world’s best brands. Anchored by a slate of content activations and interactive fan engagement, this partnership provides KFC with the perfect platform to directly engage new and long-time loyal KFC fans and the esports community. With a shared passion for gaming and finger lickin' good food, we’re excited about the incredible fan experiences and milestones we will accomplish together.”

‘Winner Winner Chicken Dinner’ sponsor will engage through content creation, activations and fan experiences at live tournaments; and video integrations and branding at the OR Esports gaming house.

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