Michelin Cup Debuts for E-Gamers in India

Industry Watch | December 6, 2021 | News

Michelin Cup

Michelin, a leader in sustainable mobility has announced the launch of Michelin Cup for E-Gamers in India. Designed in partnership with PlayStation’s driving game franchise Gran Turismo, the contest will run from 29 November to 18 December 2021.

Following the success of the first edition in 2021 in the MENA region, the latest edition of the Cup will see thousands of participants from the MENA region, India, and South Africa competing for a prize pool of USD 40,000 - the first prize is $20,000, the second is $15000, and the third is $5000.

Participating countries include the UAE, Saudi Arabia, Oman, Bahrain, Kuwait, Qatar, South Africa, Algeria, Egypt, Morocco and India.

Manish Pandey, Commercial Director, B2C Michelin India said, “After receiving an overwhelming response for our pilot edition in the MENA region, we decided to bring the experience to India. This game connects the most successful virtual driving experience in the world with the global leader for high-performance tyre. Michelin leads the industry in tire simulation and we hope gaming enthusiasts in India will enjoy the collaboration and help more gamers understand the critical role that Michelin play in optimizing vehicle performance.”

All players will get to register for their region for the leaderboard-based tournament. Twelve finalists from across the three regions will race it out on one track during the grand finale on 18 December 2021.

Developed by Polyphony Digital, Gran Turismo is a racing simulation series that features a wide collection of real-life licensed cars. The game is known for its attention to vehicle detail, realistic lighting with ray tracing technology, and accurate driving physics that provide a highly immersive experience.

The studio is currently working on its latest installment, Gran Turismo 7, which will release on 4 March 2022, exclusively on the PlayStation 5 and PlayStation 4.

The studio is currently working on its latest installment, Gran Turismo 7, which will release on 4 March 2022, exclusively on the PlayStation 5 and PlayStation 4.

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