Red Bull Shuttle Up Returns in 2021, Hosted Across Five Cities

Industry Watch | December 6, 2021 | News

Sportz Village Xp Red Bull Shuttle Up

Sports management company Sportz Village Xp organised the third season of Red Bull’s women’s doubles badminton championship titled ‘Red Bull Shuttle Up’ from 18 September to 10 November 2021.

Adhering to Covid19 safety protocols, this year's comeback event after a break of a year was conducted in Mumbai, Delhi, Hyderabad, Guwahati and Chandigarh, like its previous edition in 2019. The tournament has been on since 2018.

Registrations were driven in schools and colleges across major cities with the national finals at Thyagaraj Sport Complex in Delhi. Winners got to play against ace Indian doubles player and brand ambassador of the tournament, Ashwini Ponnappa.

Parminder Gill, Chief Business Officer, Sportz Village Xp, said, “Sportz Village Xp has a long-standing partnership with Red Bull since 2018, and this is the third year of conceptualising and organising the event. Brand Red Bull believes in the power of live sports programmes to engage youth, and Shuttle Up was specially curated keeping the brand’s cause in mind that is to encourage young girls to participate and scale their game. Post pandemic, we are elated to be back on the ground with our partner brand Red Bull and engaging young audiences in sports.”

After a break of a year, the badminton tournament managed by Sportz Village Xp was hosted across Mumbai, Delhi, Hyderabad, Guwahati and Chandigarh, from 18 September to 10 November.

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