Hipi Hosts Mobile Short-form Video Talent Hunt

Industry Watch | December 2, 2021 | News

Hipi Hipi G.O.A.T.

Hipi, a short video platform, is hosting what it bills as the country’s first mobile short-form video talent hunt Hipi G.O.A.T.

The eight-week digital hunt will reward a performer each week with cash prizes. The winner will sing a duet with Rupali Jagga and also get a mentoring session with the singer, who will host the hunt.

The first round of the contest ‘Best foot forward’ began on 29 November 2021. Hipi G.O.A.T. will continue for the singers in the upcoming weeks with rounds titled ‘What’s your theme?’ and ‘The final cut’.

Charmie Kanabar, Marketing Director, Hipi, said, “Hipi G.O.A.T is one of our ways to stage a uniform ground for budding talented singers by leveraging modern consumer technology. We needed a young and enthusiastic anchor for our eight-week contest. Rupali Jagga’s impeccable singing record and her cheerful personality is a great combination and hence a perfect fit for this virtual singing talent hunt.”

Jagga, a participant of Zee SaReGaMaPa, said, “Music has always connected people through centuries.I am delighted to be the host and a mentor of this digital-first event and look forward to to bringing out the fresh singing talent in the country via Hipi G.O.AT.”

Weekly winners of Hipi G.O.A.T. which kicked off on 29 November 2021 will get to perform a duet with singer Rupali Jagga and also be mentored by her.

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