Vibgyor Introduces ‘Hook Experiential’ Offering Tech-based Retail Solutions

Industry Watch | November 24, 2021 | News

Vibgyor Brand Services Hook Experiential

Vibgyor Brand Services has announced the launch of tech-enabled retail services platform ‘Hook Experiential’.

Hook will offer tech retail solutions that have been developed in-house on purchase or subscription basis. Customised experiential tech solutions will also be offered as per client needs.

Hook is a fully owned subsidiary of Vibgyor and Vipul Jha has been roped in to lead the team as the Chief Operating Officer.

Dhruv Kalra, Director, Vibgyor and Hook Experiential, said, “Hook Experiential is Vibgyor's latest venture offering tech integrated experiences in the retail space. We would be targeting the liquor, luxury and lifestyle segments which are very high on consumer experiences. We have developed various exciting products which merge technology and content to create an unforgettable brand experience.”

Jha said, “We envision to offer the latest technology mediums to create unique experiences for brands and users. Our set of futuristic products have the potential to take the marketing game a notch higher and make product advertising fun and interactive for the end consumers.”

Ankur Kalra, Managing Director, Vibgyor Group, said, “After providing compelling on-ground experiences over the past two decades, Vibgyor is proud to introduce its latest offering – Hook Experiential. Hook will work in the area of tech-enabled consumer experiences including AI, VR, and various other innovative technologies, and will go beyond the space of just events or activations, into retail and consumer loyalty, point of sale engagement, and more. Our expertise in the experiential space combined with the technology solutions of Hook will give us a unique edge and power the next phase of our growth.”

Vibgyor aims to set up a Hook Experience Zone at its head office in Delhi for live demos and client interactions.

During this pandemic, Vibgyor had launched two new business verticals: Happy Flap, an e-commerce based sampling platform and Hoppover, an immersive virtual event platform.

Vipul Jha roped in as COO at the fully owned subsidiary, which will target liquor, luxury and lifestyle segments that are high on consumer experiences.

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