Kerala Blasters Partners Sporjo to Spur Sports Careers Beyond the Pitch

Industry Watch | November 16, 2021 | News

Kerala Blasters Sporjo

Football club Kerala Blasters FC (KBFC) has announced its association with Sporjo as official partner for creating upskilling and recruitment opportunities during the upcoming season of the Hero Indian Super League (ISL) scheduled from 19 November 2021.

Through sports-specific mentorship, upskilling, training and creation of job opportunities, the two entities will help candidates with interest in a sports career and enable sports organisations in Kerala and across India access to job-ready professionals.

Nikhil Bhardwaj, Director, KBFC, said, "We are delighted to welcome a young and dynamic brand like Sporjo to the KBFC family. They bring in a synergy that is in line with the guiding principles of KBFC as an ambitious football club with a passionate and young fan base. Together, we hope to make great strides in empowering more people to understand and pursue the various opportunities in the sports ecosystem.”

G Srinivasan, CEO, Sporjo, said, "We are absolutely thrilled to be partnering with Kerala Blasters FC. I have no doubt that our combined passion for football and sport will enable us to create a partnership that will resonate with the fans and help us provide optimal value to the fantastic fan base that Kerala boasts of. As a brand, we are working to empower and enable individuals to transform their passion into profession, to create an ecosystem of ‘Off Pitch Sports Leaders’. The passion and the commitment of KBFC fans are second to none and this partnership was a natural step for us. We aim to work closely with the club as well as the fans to play a small part in strengthening Kerala’s sporting ecosystem even more. We are really excited and looking forward to this journey and wish KBFC and all their fans the best of luck in the season ahead.”

Through sports-specific mentorship, upskilling, training and mapping job opportunities, the two entities will help those interested in a sports career while creating job-ready professionals.

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