Jagran Solutions Gets People Racing Against ‘Rashmi Rocket’
by Mugdha Gaonkar Industry Watch | November 3, 2021 | News
Jagran Solutions executed an on-ground activation for Zee5’s movie Rashmi Rocket on 9 October 2021 at Carter Road, Mumbai.
The movie promotion was conceptualised in a way that people got a chance to race against a digital avatar of ‘Rashmi Rocket’ on a screen placed next to the running track. Participants were timed and handed movie-branded sippers and participation certificates. The winner stood a chance to meet the lead actor, Taapsee Pannu.
Over 7,000 people participated in the activation. More screens, cut-outs and standees showcased the look of the movie.
Samrender Singh, Associate Vice President, Jagran Solutions, said, “ With the effect of the pandemic slowly wearing down, we are slowly beginning to see brands open up experiences to general public. Experiences like these need to still adhere to strict norms where flawless execution is the key.”
“OTT platforms have seen substantial growth during the pandemic. We at Jagran Solutions look forward to creating these experiences that sustain their growth momentum as the norms are slowly relaxed,” said Pawan Bansal, COO, Jagran Solutions.
Varun Shah, Deputy Manager, Jagran Solutions was responsible for safety protocols and execution, informed organisers.
Over 7,000 people took to the track on Mumbai’s Carter Road, next to a screen playing lead actor Taapsee Pannu running in the movie, to win branded goodies and certificates.