BookMyShow IP ‘Over The Top’ to Debut with Six-city AP Dhillon Tour
by EVENTFAQS Bureau Industry Watch | October 29, 2021 | News
BookMyShow AP Dhillon Over The Top
BookMyShow has announced the launch of a live entertainment nightlife property titled ‘Over The Top,’ which will debut with Punjabi-Canadian artiste AP Dhillon in a two-month ‘The Takeover Tour’ across six Indian cities.
The Dhillon tour will kick off in Gurugram on 24 November and travel to Hyderabad, Goa, Chandigarh and Mumbai before culminating in Delhi on 18 December 2021.
Dhillon said, “I am excited to be performing live for the first time at The Takeover Tour. Indian fans across the country and the world over have been my loudest supporters and have helped our music find its rightful place on a global stage. It is now time for the fans to finally experience the music live and I can't wait to get there.”
Organisers will collaborate with other international and homegrown artistes and local promoters as the property rolls out, informed an official statement.
Anil Makhija, COO – Live Entertainment & Venues, BookMyShow, said, “BookMyShow has been at the forefront of creating unforgettable and relevant entertainment experiences as both, the ecosystem and consumer preferences evolve. We are very excited to launch our latest IP specifically tailored for a brand new nightlife experience with ‘Over The Top’ that will significantly lift the Indian nightlife entertainment segment and the experience it offers. We are thrilled to host global music sensation AP Dhillon for the first edition of this IP in 'The Takeover Tour'. In recent years, Dhillon's music has shaped the global music industry influencing fans across the world and especially in India. As the country shifts gears towards recovery and revival, we are delighted to curate entertainment experiences that will bring fans closer to their favourite international and Indian artistes through such live entertainment offerings. Keeping safety at the heart of the live entertainment experience, all government-mandated protocols will be strictly followed throughout the tour. We eagerly look forward to welcoming Indian audiences back to their favourite music gigs featuring artists they love.”
For the debut season, audio brand boAt is on board as the title sponsor.
Aman Gupta, Co-Founder and CMO, boAt, said, "We are looking forward to an ‘insane’ partnership with AP Dhillon and BookMyShow. Given the popularity of Punjabi singers that has grown significantly in the recent past, boAt is extremely excited to be associated with millennial sensation - AP Dhillon. At boAt, we have always been on the lookout for artistes who have music etched in their souls and can provide an amazing listening experience to our boAthead community.”
Punjabi-Canadian singer will perform live in Gurugram, Hyderabad, Goa, Chandigarh, Mumbai and Delhi between 24 November and 18 December 2021.