Saregama, Instagram Reels Launch Talent Hunt-cum-Promo #ReelyFamous

Industry Watch | October 21, 2021 | News

Saregama Kanika Kapoor Sunny Leone

Music label Saregama has announced #ReelyFamous, an initiative that promotes its upcoming song ‘Madhuban Main Nache Radhika’ sung by Kanika Kapoor and Instagram’s short video application Reels, in the form of a talent hunt.

Two winners of the contest, which involves contestants uploading short videos (Reels) of themselves dancing to the song on Instagram, will get a chance to feature in a full-length music video alongside actor Sunny Leone. 

The contest, which is open to entries till 22 October,  was announced on 8 October by Leone on her Instagram page, with a short video featuring herself grooving to the track. View the promo here:

Leone and Kapoor will serve as the judges for this contest, informed an official statement from  Saregama. They will shortlist ten entries. Shortlisted contestants will be asked to do another short video on the track, of which two that get maximum likes will be declared winners. 

Leone said, “How cool is it that we are democratising talent out there and giving them a chance to express themselves in this really unique contest on Instagram. I personally love the track – it is catchy, energetic and I am really looking forward to shooting the music video of the track with someone from many of the talented people out there. Also, the song has been sung by Kanika Kapoor, and she is someone I have a very special connection with since Baby Doll.”

Kapoor said, “It’s such an infectious track, so addictive when I first heard it. What excites me is that we are giving a chance to the talented people an opportunity to be famous and celebrate their talent. I am looking forward to all the (Instagram) Reels entries to see the pool of emerging talent out there. And with my favorite Sunny Leone slated to be in the official music video of the song – this is going to be a really cool track to look forward to.”

Two winners will get to feature in a music video for the music label’s song sung by Kanika Kapoor alongside Sunny Leone.

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