Josh to Launch Live Music IP ‘Club Josh at SOCIAL’ on 8 October

Industry Watch | October 7, 2021 | News

Josh Social

Short video app Josh has announced the launch of a new IP ‘Club Josh at SOCIAL’, through which it will host musical evenings across Indian cities at outlets of the SOCIAL cafe bar chain. The first edition of Club Josh at SOCIAL will debut on October 8, 2021, at antiSOCIAL in Mumbai. The event will see Josh creators and Indian musicians collaborating on music. 

Rapper duo Seedhe Maut will headline the event and release their new album to the audience. Tienas and BLUnt are two other notable performers. 

Club Josh will travel to Mumbai, Delhi, Pune, Bengaluru, Chennai, Chandigarh and Indore over the next few months , with artistes across languages and genres such as Indie, Pop, Hip Hop, Bollywood and Electronic performing. 

Some of the artists that are part of the lineup include Ankur Tewari, Raghu Dixit, When Chai Met Toast, Shalmali Kholgade, Prabh Deep, Benny Dayal and Papon.

Through the IP, Josh foresees content creators having the opportunity to meet, greet, and learn from performers, as well as have a platform to showcase their talent. 

Seher Bedi, Head of Josh Studios, said, “We are very excited to launch our newest IP ‘Club Josh’ @ SOCIAL in a first and exclusive collaboration with a hospitality brand, where we look at bringing together the best bands and creators to jazz up weekend scenes. Music-based content is diverse in possibilities, from singing and dancing to catchy fashion trends and travel videos – music forms the backdrop and enhances the entire experience of content consumption. In this sense, we are thrilled to be working with SOCIAL to bring together the best creators and musicians from across the country, for evenings of good music, content creation, and exciting collaborations.”

Alexander Valladares, Chief Marketing Officer, Impresario Handmade Restaurants (SOCIAL), says, “SOCIAL always puts a premium on bringing communities together. And as allies of the Indian indie music industry, it was natural for us to join hands with Josh to showcase homegrown talent across our outposts. The idea behind Club Josh @ SOCIAL is to engage the full spectrum of the music ecosystem by giving a platform to popular and grass-root talent. It has been interesting for our team to work together and curate a line-up that is not just refreshing but also forward-thinking. This collaboration brings together the three cohorts of our community – artistes, content creators and our patrons – providing all of them a great opportunity to engage, collaborate and enjoy.” 

Will feature artistes from across languages and genres showcasing music at outlets of the hospitality chain in Mumbai, Delhi, Pune, Bengaluru, Chennai, Chandigarh and Indore in coming months.

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