Abu Dhabi T10 Announces Sponsors for Upcoming Season

Industry Watch | October 4, 2021 | News

Abu Dhabi T10 League

Abu Dhabi T10, a cricket league in the United Arab Emirates launched and owned by T Ten Sports Management and approved by the Emirates Cricket Board, has announced sponsors and partners for its upcoming season starting November 2021.

The past season was hosted from 28 January to 6 February 2021 by the league, which features matches of 10 over per side lasting 90 minutes. 

Organisers claim that the Abu Dhabi T10 recorded a rise in its TV audience from 92.6 million (TV & OTT) in 2019 to 170.3 million (TV & OTT) in the 2021 season.

Abu Dhabi T10 sponsors and partners for the upcoming season include Abu Dhabi Department of Culture and Tourism, Abu Dhabi Sports Council, and Abu Dhabi Cricket (Host City Partners); Wolf777 News , Dream 11, Vimal, Rario, and Sin Denim (Powered by); and Viacom 18 (India) and Rise WorldWide (Global) and Khaleej Times (Media Partners).

Shaji Ul Mulk, Chairman, T10 Sports Management, said, “The Abu Dhabi T10 has certainly caught the eye of all cricket fans around the world. The massive rise in the overall broadcast audience and sponsorship valuation shows the kind of excitement and thrill the tournament provides every year. While we are happy to see the huge audience numbers, we are not satisfied yet. We will try to extend our reach even more during the upcoming season of the Abu Dhabi T10 in November-December this year."

The cricket league, which features matches of 10 over per side lasting 90 minutes, claims to have witnessed significant rise in TV and OTT viewership over its previous edition.

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