Chingari Partners PDP to Bolster Music Content

Industry Watch | September 29, 2021 | News

Chingari app Pellet Drum Productions (PDP) K2 Group

Short video-sharing app Chingari has announced its collaboration with music-related talent acquisition and broadcasting platform from K2 Group, Pellet Drum Productions (PDP).

Chingari will promote PDP’s songs, content and forthcoming releases to increase reach and in turn, will get varied music content for its users.

Sumit Ghosh, Co-founder and CEO, Chingari App said, “As India’s leading short-video sharing platform, we feel the need to push ourselves to provide quality melodic options for our users. Brand Chingari has built that reputation in offering quality with quantity. That is the reason for this latest tie-up with Pellet Drum Productions.”

Mohit Bansal, Co-founder, K2 Group India, said, “Pellet Drum Productions consists of a driven and passionate team of audio, video and music professionals committed to bringing forth innovation in music that elevates spirits and enriches people’s souls. Our collaboration with Chingari, one of the fastest-growing Indian short video platforms, will help us both to explore new opportunities and areas to foster the growth of the Indian entertainment industry.”

Deepak Salvi, Co-founder and COO, Chingari App, added, “We always are on the lookout for partners who match our idea of being high on creativity. Every partnership has become successful as we found associates who understood Chingari and also shared the same ethics. Pellet Drum Productions has, in a short period, managed to raise the bar in India’s musical segment with talents that they have discovered. We are sure this collaboration will be fruitful for everyone involved.”

The app will promote Pellet Drum Productions’ songs, content and forthcoming releases to increase reach and in turn, will get varied music content for its users.

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