Membership-based Bollywood Platform ShowFest for US Audiences Launched

Industry Watch | September 28, 2021 | News


ShowFest, a membership-based Bollywood entertainment platform for US audiences, was launched on 26 September 2021 at Taj lands End, Mumbai. 

The evening began with the founders Karl Karla and Aanand Dawda introducing ShowFest as a ‘lifestyle membership’ that would bring South Asian Americans Bollywood live experiences ‘with a modern twist’ as well as other ongoing benefits through the year.

The platform introduced its annual calendar of live experiences and music festivals including ‘Iconic - Timeless Moments of Bollywood’, ‘Addiction’, ‘Rewind’, ‘Arijit Singh Live’, ‘U&We3 - Music.Moments.Memories’, ‘Madness - A Fusion Music Festival’ and ‘Sufitronix’.

In its first year, events will be hosted in six locations in indoor and outdoor venues. Indoor venues picked are Now Arena in Chicago, Oakland Arena in San Jose, Curtis Culwell Center in Dallas, Eagle Bank Arena in Washington DC, Cure Insurance Arena in New Jersey, and the GAS South Arena in Atlanta. Outdoor venues that will host ShowFest events are Boomer Stadium in Chicago, The Dos Equis Pavilion in Dallas, Concord Pavilion in San Jose, Prince George's Stadium in Washington DC, PNC Bank Art Center in New Jersey, and Ameris Bank Amphitheatre in Atlanta.

ShowFest members get to attend five indoor events and two outdoor music festivals in the year. This is besides live streaming events, movie nights, virtual reality talent shows, over 20 weekly jackpots, two ‘mega’ jackpots in each city and discounts from multiple loyalty partners.

ShowFest Experiences will be headlined Bollywood stars including Anil Kapoor, Madhuri Dixit Nene, Karisma Kapoor, Govinda, Raveena Tandon, Chunky Panday, Daler Mehndi, Hrithik Roshan, Tiger Shroff, Kriti Sanon, Nora Fatehi, Pooja Hegde, Maniesh Paul, Arijit Singh, Udit Narayan, Alka Yagnik, Kumar Sanu, Ananya Birla, Vidya Vox, B Praak, KK, Shaan, Salim-Sulaiman, Richa Sharma, Harshdeep Kaur, DJ Akbar Sami, Salman Ali and Raj Pandit. 

Founder and Managing Partner Kalra said, “Having curated innumerable shows with multiple artistes over a decade, I noticed that the world was changing rapidly and therefore the North American Bollywood live industry needed an upgrade and an organized structure of operations. We were aware of the challenges faced by the artistes, the creators, the organisers, and most importantly, the audiences. With Showfest, we have tried to amplify the quality of entertainment while addressing the challenges and providing solutions for a better customer experience. With Showfest our vision is to create a loyalty-based community for Bollywood enthusiasts in North America.”

Founder & Managing Partner Dawda, said, “I started my career with Bollywood live events and have toured across 27 countries and over 60 cities. It’s fair to say that as creators we have been through every possible challenge and crisis a live entertainment event could present. Over the years we saw those challenges repeating themselves over and over again which made us wonder how to provide a solution that was not a temporary fix but a permanent transformation. We curated Showfest with the aim to create a win-win ecosystem and provide everyone associated with a seamless wonderful experience. Our vision is to become a part of the lifestyle of our customers and provide them with an experience that transcends beyond entertainment.”

ShowFest is a global green initiative between Showfest and Bhamla Foundation. 

Members will get to attend five indoor events and two outdoor music festivals per year across six locations, besides online events, movie nights, virtual talent shows and jackpots.

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