IPRS Launches Campaign for ‘Fair Pay’ and ‘Fair Play’ of Music

Industry Watch | September 27, 2021 | News

IPRS License Liya Kya

The Indian Performing Right Society Limited (IPRS) has embarked on a three-month-long campaign ‘License Liya Kya’, to enable understanding of music licensing, its benefits and how to obtain a license, besides busting myths and perceived notions.

The campaign will feature talks with industry insiders and experts via virtual events, influencer programmes and awareness-building initiatives. Besides which,  the body will strive to create awareness towards ‘Fair Pay’ and ‘Fair Play’ of music emphasising the significance of abiding by the licensing norms.

The initiative will see participation from various segments and genres of the music industry, informed an IPRS statement.

Rakesh Nigam, CEO, IPRS, said, “With the launch of this campaign, we aim to create awareness on licensing and simultaneously felicitate our partners who have extended their support in endorsing fair trade music and upheld transparent and ethical value chain for authors, composers, and all music rights holders. Through this initiative, IPRS would educate, inform and reinstate the need to listen to licensed music, thereby paving the path towards a flourishing future for the music industry and its creators.”

Javed Akhtar, Chairman, IPRS, added, “We are glad to announce this campaign which will not only bring in awareness but will also highlight the importance of music licensing. We have always believed in creating a secure community for authors, composers, and music publishers. Through this campaign, we aim to bring about gradual transformation and a mindset shift towards respecting and acknowledging Fair Pay and Fair Play of Music. We have received a great response for our previous campaigns, and we look forward to receiving wholehearted support for this initiative as well.”

In recent months, IPRS  has launched several campaigns like CreditTheCreators, KnowYourMusic and HERMUSIC.

Three-month long ‘License Liya Kya’ will feature talks with industry insiders and experts via virtual events, influencer programmes and awareness-building initiatives on music licensing.

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