Jagran Solutions Executes Press Event for Rural Entertainment Channel ‘Azaad’
by Mugdha Gaonkar Industry Watch | September 27, 2021 | News
Jagran Solutions Azaad
Jagran Solutions managed and executed a press conference for ‘premium rural entertainment channel’ Azaad TV from Beginnen Media, at the Lalit, Mumbai on 7 September 2021.
The agency facilitated live interactions across social media handles and online video interaction with people from Amrai Gaon in Uttar Pradesh, Muradpura in Madhya Pradesh and Sonpur in Bihar.
The press event showcased the cultural fabric of rural India along with the channel mindset of being Unapologetically Real Indian (U-R-I). The channel also promoted two shows and its associated stars.
Samrender Singh, Associate Vice President, Jagran Solutions, said, “We at Jagran solutions have closely monitored the growth of OTT, and what Azaad brings to rural India is nothing short of path breaking. The press conference had to bring alive the brand story to the press and its core audience, and our team has managed to do that effectively.”
Pawan Bansal, COO, Jagran Solutions, added, “The launch of Azaad is another feather in our cap as rural entertainment is pegged to contain substantial potential. We as a team are proud of this association as we strive to be associated with many firsts in India.”
Social distancing norms and other set government guidelines were followed with Varun Shah, Assistant Manager, Jagran Solutions, taking responsibility of managing the protocol and execution, informed organisers.
Event in Mumbai featured online video interaction with viewers from Amrai Gaon in Uttar Pradesh, Muradpura in Madhya Pradesh and Sonpur in Bihar.