Two Month-long #MojSuperstarHunt Draws 6.5 lakh Creators
by EVENTFAQS Bureau Industry Watch | September 20, 2021 | News
Short video app Moj concluded its two-month-long digital talent hunt on 17 September.
Over 6.5 lakh creators took part in the talent hunt, producing over 4.4 million pieces of content that received 37 billion video plays, according to the company.
The finale featured 30 creators competing for the top spot. One winner was awarded Rs.5 lakh in each of the five categories while one amongst them was picked as 'Moj Superstar' and awarded a Ra.10 lakh cash prize.
#MojSuperstarHunt was launched with the aim of discovering talent from across the country and it invited creators to showcase their skills on the platform.
Remo D'Souza, a choreographer-director, judged hint hosted by Awez Darbar.
Shashank Shekhar, Sr. Director – Content Strategy and Operations, Moj, said, “Through #MojSuperstarHunt, we wanted to empower and bring to the fore home-grown and undiscovered talent residing across the length and breadth of our country. The talent hunt received an overwhelming response and it was a rewarding experience to see all this fresh talent convene on our platform. All the finalists should be really proud of themselves for coming out and showcasing their talent to the world. The winners are a clear indicator of the amazing pool of talent we have in our country, and now on Moj.”
D’Souza said, “I am honored to have had the opportunity to witness and judge such incredible talent from across the country. Moj's Superstar Hunt provided a golden opportunity for a new generation of digital stars to reach millions of households and gain the recognition they deserve. I'd like to congratulate the winners and other participants as they emerge as the future superstars of the digital world.”
Darbar commented, “Having been a part of Moj, I have closely witnessed the depth of talent available on the platform. Their creators community never ceases to amaze me with their originality and ability to deliver incredibly engaging content. Hosting #MojSuperstarHunt and watching talented young creators has been a blissful experience. I am proud to be a part of such an incredible initiative that aims to build a community that thrives on supporting talent.”
4.4 million pieces of content produced by them received 37 billion video plays, according to the company.