Mirchi Scribbled Rebrands as Mirchi Mehfil

Industry Watch | September 14, 2021 | News

Mirchi Scribbled Mirchi Mehfil

City-centric music and entertainment company Mirchi (earlier Radio Mirchi) recently announced the relaunch of its spoken word and storytelling platform Mirchi Scribbled as Mirchi Mehfil.

Mirchi Scribbled was launched in August 2019 billed as an initiative to promote poetry, storytelling and spoken word art forms. Mirchi Scribbled showcased talent from the performance poetry community, with more than 5 million views.

Mirchi Mehfil, hosted on YouTube and Instagram, aims to tap into a wider audience with diverse content across Shayari, poems, spoken word and storytelling through live performances, on-ground and online events, open mics, curated shows and podcasts, among other formats, informed an official statement.

The brand marked the relaunch at Mirchi Studios Mumbai with a line-up of performances by artistes like Divy Sharma, Harsha Agrawal, Arti Jain and Parth Vasani, giving consumers a peek into the content that will be available on Mirchi Mehfil.

Hosted by RJ Tashi, the event saw the unveiling of Mirchi Mehfil’s logo in the presence of eminent Bollywood lyricist and poet Manoj Muntashir.

Prashant Panday, Managing Director and CEO, Mirchi, said, “Mirchi always strives to provide entertainment through its multi-platform and multi-format content hub; thereby enabling and creating an ecosystem for talented individuals across art forms. Through Mirchi Scribbled we have built a large community of spoken word artistes with a huge, ever-growing subscriber base. With a growing community of artistes that cut across storytelling formats like Shayari, poems as well as spoken word, we are excited to relaunch Mirchi Scribbled as Mirchi Mehfil. Through this property, we aim to build a platform for budding niche artists and amplify their voice in mainstream entertainment.”

Muntashir said, “Mirchi Mehfil is indeed a wonderful initiative, especially for artistes in smaller towns who don't have access to platforms. With the extensive reach that Mirchi brings to the table and its connection with a wide audience base, Mirchi Mehfil will prove to be a boon for artistes and literature enthusiasts across the country.”

Aims to address a wider audience with diverse content across Shayari, poems, spoken word and storytelling through live performances, events, open mics, curated shows and podcasts.

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