70 EMG’s Digital Division Executes Virtual Events for MG Motors, Realme
by Komal Parmar Industry Watch | September 8, 2021 | News
70 EMG MG Motors Realme
Digital 70 New Media, a new division of event agency Seventy Event Media Group (70 EMG), designed, produced and launched two digital events for MG Motors and Realme on 18 August 2021.
Morris Garages India launched the MG Astor, a car with AI inside, in India with a virtual show. For the virtual event, the team focused on creating supporting visuals with depth while using minimalistic elements for the 3D space.
The team reveals that the attempt was to transform this virtual event into a captivating experience, for which it envisioned the environments as large canvases, picked a vibrant color palette, and created art in the form of graphics.
The show flow included a name reveal sequence for Astor, the cinematic reveal of the Personal AI Assistant and a demonstration of the key Autonomous Level-2 features.
The event was live streamed on Morris Garages India’s YouTube Channel that reached over 274K views.
The 70 EMG division also executed a flagship event for realme India to launch the GT series and realme Book Slim. The virtual event highlighted the use of technology, content, and production.
The agency used elements such as the Picture in Picture (PiP) mode, which brought the speaker up close to the audience along with the content to highlight the important features, to improve the viewing experience.
Asked about the event, an agency representative said the team worked closely with the realme India team to execute the launch using a hybrid setup with a massive physical stage and an extensive chroma screen to showcase the engaging content.
The event was live streamed on realme India’s YouTube Channel that reached over 352K views.
Morris Garages India launched the MG Astor, a car with AI inside, in India with a virtual show; realme India launched the GT series and realme Book Slim.