Saregama Celebrates ‘Paani Paani’ Success with Song-themed Water Bottles

Industry Watch | September 3, 2021 | News

Saregama Paani Paani

Saregama, a 100-year-old music label, celebrated the success of its song by rapper-composer Badshah featuring himself and actor Jacqueline Fernandez and sung by Aastha Gill, rather appropriately. 

As the video crossed 500 million views on YouTube, the brand distributed Paani Paani-themed water bottles, in collaboration with Mumbai's Dabbawalas.

The song’s stars Badshah and Fernandes feature on the bottle’s cover as part of the celebratory promotion. 

Before this, the label had put images of the duo on water tankers in multiple areas of the city. 


The music label distributed bottles in collaboration with Mumbai's dabbawalas, as its song by Badshah featuring Jacqueline Fernandez and sung by Aastha Gill crossed 500 million views on YouTube.

Subscribe to Newsletter



Twitter Feed

Facebook Connect

Recent Headlines


View All


View All


View All