ABP News is Lead Sponsor of PKL’s UP Yoddha

Industry Watch | September 3, 2021 | News

ABP News Vivo Pro Kabaddi League 2021

From L to R: Navroze Dhondy - Founder & MD Creatigies, Avinash Pandey - CEO ABP News Network, Vinod Bisht - CEO GMR League Games, Sujoy Ganguly - Head Sponsorship GMR League Games

UP Yoddha, a franchise of the Pro Kabaddi League, has roped in ABP News as its lead Principal Sponsor. The partnership was brought about by marketing agency Creatigies Communications.

The announcement was made alongside the team jersey unveiling at the ABP office in Noida, shortly after player auctions over three days in Mumbai ended on 31 August. The Vivo Pro Kabaddi League 2021 starts 24 December.

The jersey was unveiled by Avinash Pandey, Chief Executive Officer, ABP Network; Col. Vinod Bisht, Head Yoddha of UP Yoddha and CEO, GMR League Games; Navroze D Dhondy, Founder & Managing Director, Creatigies Communications; alongside UP Yoddha captain Nitesh Kumar and his teammates Ashu Singh, Sumit and Surinder Gill.

Pandey said, “We are extremely excited to be supporting UP Yoddha, one of the most promising teams in Pro Kabaddi League this season. Kabaddi, as a sport, has grown significantly over the years. Pro Kabaddi League has popularised the Indian-origin sport even more and has created a strong connection with sports lovers and younger audiences. Alongside UP Yoddha, we hope to make this season of Pro Kabaddi an incredibly engaging, memorable, and entertaining spectacle.”

“As a lead team of PKL, and coming from the house of GMR, we are very sensitive to the partners we choose for our various assets across sports. We have had the pleasure of working closely for many years with Creatigies and are delighted that they have brought to us ABP News as our lead team sponsor. A media network of ABP ‘s stature adds great value to the Team. The partnership with ABP News is in sync with our own core values and beliefs at GMR Sports & UP Yoddha,” said Col Bisht.

Dhondy said, "It is a matter of great pride and honour for us to be able to bring these two leading brands together. Over the last 20 years we at Creatigies have always strived to build long-term mutually beneficial partnerships and we are confident this one too has great potential. Building on shared values of both brands, and the ability to add value to each other is the crux.”

During the player auctions, UP Yoddha made headlines with a successful bid of Rs. 1.65 cr for Pradeep Narwal, the highest bid for a player in the history of the PKL.

An official statement informed that the UP Yoddha players will train at the Yoddha Kabaddi Academy in Meerut.

Partnership brought about by Creatigies Communications.Player auctions were held over three days in Mumbai for the Vivo Pro Kabaddi League 2021 that starts 24 December.

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