Twitter Creates 'Super Follows', Unlocks Subscription Revenue Stream for Creators

Industry Watch | September 3, 2021 | News

Twitter Super Follows

Microblogging social network Twitter has launched a 'Super Follows' function for some users in the United States, allowing them to share an extra level of content and conversation with followers who engage with them the most. 

This will allow Twitter users/creators to generate subscription revenue from followers who will have to pay content creators for the extra access.

"With Super Follows, people can monetise bonus or behind-the-scenes content on Twitter, and in exchange, these subscribers get special access to even more of their favourite authentic Twitter content and conversations," said Esther Crawford, Staff Product Manager, Twitter.

Creators can set monthly subscriptions of $2.99, $4.99, or $9.99 for those choosing to ‘Super Follow’. Payments will be processed by payment provider Stripe.

"Creating Super Follows content is for anyone who brings their unique perspectives and personalities to Twitter to drive the public conversation, including activists, journalists, musicians, content curators, writers, gamers, astrology enthusiasts, skincare and beauty experts, comedians, fantasy sports experts, and more. Every day their Tweets, Spaces, Direct Messages, photos and videos resonate with their audience and create vibrant conversations on Twitter," Crawford added.

After third-party in-app purchase fees, users can earn up to 97 percent of revenue from their Super Follows subscription until they earn $50,000 in lifetime earnings from all Twitter monetisation products combined. They can earn up to 80 percent of revenue after third-party in-app purchase fees after $50,000 in lifetime earnings.

The Super Follows feature is currently available to only a subset of iOS users in the United States and Canada. Twitter said it will begin rolling it out to more users around the world in the coming weeks.

Creators can set monthly subscriptions of $2.99, $4.99 or $9.99 a month to give their ‘Super Followers’ extra access to their Twitter content.

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