Tata Motors Becomes Title Sponsor of Esports Tournament Yuvin Valorant Invitational

Industry Watch | September 2, 2021 | News

Tata Motors Yuvin Valorant Invitational Tiago NRG

Yuvin Esports has announced that Tata Motors will be the title sponsors for the upcoming Yuvin Valorant Invitational (YVI) tournament, scheduled from 2 to 5 September 2021.

An official statement informed that this is the first time Tata Motors has associated with Esports.

Nikhil Kurian, Head – Digital Marketing, Tata Motors (Passenger Vehicles), said, “Tata Motors has time and again come forward to show its support to all kinds of sports and with this association, we commence our maiden journey into the Esports arena. The Indian Esports industry is growing at a very fast pace and is becoming a preferred choice of entertainment of young millennials and Gen Zs. At Tata Motors, we cater to the young and aspirational needs of our customers and electronically played sports are one such promising channel. We look forward to a fruitful association with Yuvin Valorant Invitational and hope to encourage the growth of budding talent in this new age field.”

Founded in 2018, the competition will feature eight Valorant teams battling it out in a single elimination format for a prize pool of Rs. 1 lakh. The teams will be contesting in a best-of-three format while the finale on 5 September will be a best-of-five format.

Sharang Naicker, CEO & Founder, Yuvin Esports, said, “One of the most premier and established automobile companies, Tata Motors, is entering into Esports. The brand name and presence like Tata Motors always incites an environment of awe and veneration for all the communities out there irrespective of the medium they are currently in. Tata Group has been supportive of multiple sports for centuries and now everything becoming ‘e’ it is perfect time for the grand entry into ‘e’sports.”

“Tata Tiago NRG is a perfect car to own for our young, dynamic, tech-savvy Esports enthusiasts. We are extremely proud and excited that Tata Motors have partnered with us to promote Tiago NRG through a modern medium of Esports. This is the first of many events we have planned for the massive Esports enthusiasts’ community. With your love and support, we are sure to build an immensely respected brand,” Naicker added.

The eight invited teams are Team T69, Enigma Gaming, Team Cohesion, Reckoning Esports, Team XO, ForceOne X LegStump Esports, Team Valor and True Rippers Esports.

The tournament will be streamed live on Yuvin Esports’ YouTube channel in English and Hindi.

This is the first time the auto company has associated with Esports. It will promote the Tiago NRG through the association.

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