Teamwork Arts Executes Hybrid Amrit Mahotsav for ICCR on Independence Day
by Komal Parmar Industry Watch | August 24, 2021 | News
Teamwork Arts Amrit Mahotsav ICCR
The Indian Council for Cultural Relations (ICCR) hosted the Amrit Mahotsav celebrations as part of the 75th anniversary of India's independence with a gala performance on 13 August 2021 at Kamani Auditorium in New Delhi. The hybrid event was executed and produced by Teamwork Arts.
On 15 August 2021, the digital edition of the event was streamed on the ICCR's social media platforms.
The gala event was a tribute to India's cultural and civilisational heritage, its artistic wealth and technological advances. The show featured artistes from all over India engaging the audience with a variety of music and dance performances.
The in-person event was attended by ministers, diplomats and senior bureaucrats, with External Affairs Minister Dr S Jaishankar being the Chief Guest. Minister of State Meenakshi Lekhi and ICCR President Dr. Vinay Sahasrabuddhe were also present.
The gala event concluded with performers taking a bow on stage, followed by the national anthem.
Talking to EVENTFAQS Media about the event’s execution, Syed Shams Jawaid, Executive Producer, Teamwork Arts, said, “We were doing two things. One was a digital show, which was sent across to all the missions across the globe and the second was the on-ground show, which was for a very select audience of ministers and different ambassadors.”
“We tried getting more artistes from Delhi and around who were relevant and had been in good health. Everybody has been struggling for the last 18 to 20 months for work and for an artiste to be on a live stage was a very emotional moment. When we did our first meeting everybody thanked us for the opportunity, where they were able to perform live,” he added.
On security precautions, Jawaid explained that everything that was required by protocol was followed, from RT PCR tests to marking alternate seats off to ensuring everyone had their food served separately in boxes. “We also kept rehearsals at different hours so that not everybody is there together at the same time,” he said.
Jawaid underlined the importance of the event, which, thanks to the Ministry of External Affairs and ICCR, allowed artistes a chance to be able to perform live again. “Everybody was careful, emotional, and giving their 100 percent to make sure they gave good content. Everybody followed protocol and also followed the team’s directions” he added.
On the overall event experience, Sanjoy Roy, Managing Director, Teamwork Arts, said, “On the occasion of Amrit Mahotsav, commemorating 75 years of India’s Independence, ICCR presented a multi-arts show bringing together 200 artistes and technicians celebrating India’s syncretic tradition and diversity. The show was an emotional coming together of musicians, classical dancers, traditional and contemporary performers who had been locked down for 16 months. For many it was their first income in a very long time. The energy and excitement of being on stage was unparalleled.”
Amrit Mahotsav can be viewed at:
Over 200 artistes and technicians from across India engaged a select in-person audience in New Delhi on 13 August. The digital version went live and was shared via Indian missions across the world.