Moj looks to replicate traditional Onam competitions online with #MojOnaghosham

Industry Watch | August 19, 2021 | News

Moj Onam

Moj, a short video app, has launched #MojOnaghosham, a campaign to celebrate Onam virtually. 

During the campaign, creators will entertain their followers and will be seen celebrating the festival.

The 10-day campaign, which began on 15 August, is hosted by Malayalam actor Anu Sithara and will feature popular Moj creators such as Selin, Aami Ashokan, Meeth Miri and Amrutha.

As part of the campaign, Moj has launched five challenges: Malayalimanka, KeralaSreeman, VaaPookkalamIdam, EatAndWin and TransformToOnam. The app has also introduced four lenses to highlight the festive spirit on its platform: the Maveli lens, Happy Onam lens, Kathakali lens and Sundari lens.

Sithara said, “Onam reflects the richness of our cultural heritage and we, the people of Kerala, celebrate with great pomp and festivities. As we are immensely cautious with the possible threats around Covid19, we are grateful to Moj, India’s number one short video platform, for making Onam celebration more fun through various challenges, contests and lenses with all our loved ones as well as our extended community on Moj. I am eagerly waiting to see all of the unique pookalams and oonjals that my Moj community would be showcasing with their creative and thought-provoking styles.”

Shashank Shekhar, Senior Director, Content Strategy, Moj, said, “As Kerala welcomes its biggest festival, Onam, with immense enthusiasm and high spirits, we are proud to kickstart the virtual celebrations on our platform. The #MojOnaghosham campaign has received great engagement so far and we are sure it will add more joy to the grand celebrations that our creators are planning. The campaign was designed on the premise of the traditional Onam celebrations with people participating in competitions organised by the local communities. Our attempt is to replicate the experience virtually and the challenges are modelled on cultural nuances that connect our community to the essence of the festival.”

The challenge's participants will be judged and awarded prizes based on the engagement of their content, with the best creator receiving an iPhone 12.

As part of the campaign helmed by actor Anu Sithara, Moj has launched five challenges and introduced four lenses.

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