ShareChat is Content Partner for Tamil Nadu Premier League

by  EVENTFAQS Bureau Industry Watch | August 3, 2021 | News

Sharechat Tamil Nadu Premier League

Social media platform ShareChat has announced its collaboration with the Tamil Nadu Premier League (TNPL) as the tournament's official content partner.

The association will allow fans to access behind-the-scenes moments and connect with teams and players.

Shashank Shekhar, director, content strategy and operations, ShareChat, said, “TNPL has a huge viewership and ShareChat’s exclusive partnership will bring fans closer to their favourite teams and players. We understand the emotional connection that our community has with cricket and are equally excited to join hands with TNPL. ShareChat has consistently endeavoured to strengthen its content offering across genres with sports being a key focus and this is another effort to enhance our community’s experience on the platform.”

RS Ramasaamy, Secretary, Tamil Nadu Cricket Association said, “This association with ShareChat is another attempt to make TNPL accessible to newer platforms and in turn expand the reach of the event. We strongly believe that the platform’s influence in the Indic language ecosystem and massive outreach will bolster our engagement with cricketing fans not just in Tamil Nadu, but also all across the country. We look forward to leveraging this unique opportunity by providing access to some incredible moments and presenting budding cricketing heroes to the ShareChat community.”