Zee Marathi Entertains People at Maha Vaccination Centres with Activation by Jagran Solutions

Marketing | August 2, 2021 | News

Jagran Solutions Zee Marathi

Jagran Solutions managed and executed a  brand awareness-led activation for broadcaster Zee Marathi at 26 targeted vaccination centres in Maharashtra from 23 June to 17 July 2021.

The activation was executed in various cities including Ratnagiri, Kolhapur, Nagpur, Sangli, Sindhudurg, Chiplun, Nashik, Satara, Pune, Aurangabad, Ahmednagar and Budhana and the agency puts the number of people engaged at around 10,000.

Jagran Solutions reached out to the vaccination centers where TV sets were installed and Zee Marathi was played. It served as a primary entertainment for viewers waiting for their vaccination. As a part of engagement, branded umbrellas were also distributed as giveaways.  Branded cutouts and standees were also placed in the premises.

Samrender Singh, Associate Vice President, Jagran Solutions, said, “Our team was given the task to cover 26 vaccination centres at targeted towns in Maharashtra for a duration of 1 month. I am glad that our dedicated team efficiently managed the campaign.”

Pawan Bansal, COO, Jagran Solutions, stated, “I thank Zee Marathi for trusting in our expertise yet again and I also thank my dedicated team for effectively managing the entire project with passion and utmost dedication.”   

Social distancing norms and other set government guidelines were followed with Varun Shah, Assistant Manager, Jagran Solutions, taking responsibility of managing the protocol and execution, informed a statement from  the agency.

The month-long activity was executed in various locations with the agency putting the number of people engaged at the 26 vaccination centres at around 10,000.

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