IPRS, Dolby Launch Music Series ‘Musisodes’ for Guru Purnima
by EVENTFAQS Bureau Industry Watch | July 23, 2021 | Feature
IPRS Dolby Musisodes
On the occasion of Guru Purnima, the Indian Performing Right Society has announced a collaboration with Dolby to release a short format music series ‘Musisodes’ on 24 July 2021.
The series will feature videos of 5 to 6 minutes exploring different aspects and topics, covering the musical landscape of India. It aims to engage with the audience across digital platforms, with content covering familiar and niche music genres.
Earlier, a #KnowYourMusic campaign was launched on World Music Day, with the objective of audiences to the different genres of Indian music.
Taking the initiative forward, in its second session, Mayur Puri as the host will discuss the legacy and future of Indian classical music with sitar maestro Purbayan Chatterjee. The duo will dwell upon topics like the significance of a gharana and its role in shaping the classical music in India, the guru-shishya parampara and breaking into the mainstream, among others.
Mayur Puri, lyricist, screenwriter and IPRS Board member, said, “Today, audiences are turning into artists faster than a music video transition. As a result, the traditional line between the consumers and the creators is blurring like never before. At IPRS, we welcome these changes and acknowledge the need to evolve with the times. Though IPRS is a creator-first company at its core, we know that our consumers are turning into our members very fast. As a society, it is our responsibility to equip our future members’ better, spread awareness, and build appreciation towards our country’s rich musical heritage.”
“The #KnowYourMusic campaign is an excellent effort and a wonderful bridge between the creators of today and the creators of tomorrow while also curating content for a larger audience. We hope to engage the music lovers with the maestros of various genres, and help them in their musical journey forward,” added Puri.
Sitar maestro Purbayan Chatterjee said, “As a member of the audience, one can expect to learn something about Indian classical music and also look forward to some entertainment. Music education is very important, and it should begin from the grass root level. The #KnowYourMusic campaign is a right step in that direction.”
Second session under #KnowYourMusic initiative will feature sitar maestro Purbayan Chatterjee discussing the legacy and future of Indian classical music.