MTV India, Center Fruit Launch Talent Hunt Show ‘Comedy Base Camp’

Industry Watch | July 22, 2021 | News

MTV India Center Fruit Comedy Base Camp

Youth entertainment brand MTV India has partnered with Perfetti Van Melle India’s (PVMI) gum brand Center Fruit to launch a talent hunt for a comedy show ‘Comedy Base Camp’. The association has been facilitated by media agency Wavemaker.

The co-branded comedy talent hunt show launched 20 July 2021, promoted on MTV India's and Center Fruit's digital assets. Viewers will be able to send their entries to participate in the show. Selected candidates will compete for the winning title on MTV-Center Fruit Comedy Base Camp, which will air on MTV India. The episodes, hosted by Cyrus Broacha, will air on television later this year.

A panel of comedians and entertainers will shortlist contestants. Following the screening and mentoring by the judges, five winners will be given the opportunity to trek up to Mount Everest Base Camp and perform near it in a grand finale. The winner of the MTV-Center Fruit Comedy Base Camp will receive a trophy as well as cash prizes.

Rohit Kapoor, Director - Marketing, PVMI, said, “The comedy scene in India has grown tremendously over the last few years, but there is immense untapped potential yet. We coupled the trend of consumers indulging in a spot of comedy in their everyday lives with the natural fitment of humor as a key component of Center fruit’s brand philosophy of Mood Ting Tong (Mood upliftment) for this latest adventure. And what better platform for partnership than MTV India that understands what makes young India tick. Our association with them to offer consumers this opportunity is another collective effort to bring joy and recognise hidden talent from across the country.” 

Mahesh Shetty, Head - Network Sales, Viacom18, said, “Over the years, MTV India has forayed into the passion points to create content that resonates with the youth of India. As a youth-centric brand and an effective partner of choice, MTV India has been instrumental in providing the right platform to engage with the youth and provide them with an opportunity to showcase their talent. Our collaboration with Center fruit to launch ‘MTV-Center Fruit Comedy Base Camp’ is a step further in recognising and giving the youth an opportunity to bring forth their hidden talent. We are happy to partner with them for a unique concept that is sure to tickle the funny bone of our audiences.”

Registration link – https://www.mtvindia.com/cbc/

 

The association was facilitated by Wavemaker. Five winners will be given the opportunity to trek up to Mount Everest Base Camp and perform near it in a grand finale.

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