KEMA Hosts Virtual Fundraiser ‘Togetherness Project’ to Support Event Industry

Industry Watch | July 19, 2021 | News


Karnataka Event Management Association (KEMA) hosted ‘Togetherness Project’ by KEMACares – a virtual fundraiser in June 2021 to reach out to the events fraternity affected due to pandemic and support them. 

It also organised a vaccination drive for those from event management and their friends and family, going beyond agencies to embrace all stakeholders.

The Togetherness Project featured artistes including Kavita Krishnamurthi Subramanium, Mysore Brothers, Kumaresh & Jayanthi Kumaresh, Praveen Godkhindi, Guru Kiran, Raghu Dixit, Ricky Kej, Giridhar Udupa, Lagori, Vasuki Vaibhav, Sangeeta Rajeev and Beat Gurus. The event was moderated by RJ Rakesh and RJ Prithvi.

Organisers say the free-to-view three-hour virtual fundraiser attracted thousands of viewers from across the world. Funds generated by KEMA will be utilised for the underprivileged personnel of the event management industry, it added.

Amit Singla, Presiden, KEMA said, “The event management companies don’t just consist of people who manage events but has a whole lot of working class people attached to it, be it fabricators, printers, carpenters, event equipment suppliers, and many others who belong to the events community and are associated with managing events. They are after all the ‘frontline workers’, especially where events are concerned. So, the best possible way of preparedness was to organize a vaccination drive for all people belonging to the event management fraternity under the aegis of ‘KEMACares for #SafeEvents’. To safeguard the well-being of their employees from the Covid-19 pandemic, we rolled out a vaccination drive for the event fraternity members and their teams, their family and their friends. The vaccination drive of the event management association was a great success with 20 volunteers managing 1800 jabs at the drive.”

Sabbas Joseph, Co-founder, Wizcraft, said, “Event managers have taken a bigger role as change makers. Industry has come together to help humanity.”

He lauded the efforts of the vaccination drive organized by KEMACares and added that PHYIGITAL events will be the future.

Arvind, Mentor, KEMA, from Zeroin Events, said, “Every drop counts to support the fraternity since the industry has gone through the biggest crisis ever.”

Jagadish Patankar, MD, MMactiv, said, “Celebrations are a critical part of the human race. Virtual events have become the new normal as far as events are concerned. We will bounce back, bigger and better than ever.”

The 3-hour event in June was free to attend; association conducts vaccination drive for event management fraternity, friends and families under ‘KEMACares for #SafeEvents’

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