Laqshya Event Capital Launches Content Vertical ‘Event Originals’
by EVENTFAQS Bureau Industry Watch | July 16, 2021 | News
Laqshya Event Capital Event Originals
Laqshya Event Capital (LEC) has launched a new business vertical ‘Event Originals’.
The vertical will create original fiction and non-fiction content across genres connected to IPs owned by LEC, for OTT, digital, film and other mainstream platforms. LEC has collaborated with production house Mango People Media for the same.
Deepak Choudhary, Founder and Director, Laqshya Event Capital, said, “We are celebrating eight years of being in the event industry and what better way to mark this milestone than to introduce new verticals. In the past eight years, we have had major success with our on-ground events and when the pandemic hit, we were able to seamlessly transition to virtual events. Today, we are confident to step into the world of digital content and hope to conquer this space with our original and innovative, IP-led content creations. We’re also thrilled to have an ace brand strategist like Shyam leading Event Capital as CEO on this new path. He has led major innovations across events and content and is sure to add immense value to our new avatar.”
Shyam Chhabria, the newly appointed CEO of Laqshya Event Capital, will lead the new vertical. He was COO until now.
Chhabria said, “This move is in line with our vision to build well-rounded, 360-degree IPs. We want to build innovative and high converting content that audiences can relate to and brands can associate with. We aim to deliver customised and personalised customer experiences that are united whether offline or online. With this expansion in content, our goal is to create offerings for a wide spectrum of audiences, which will help us solidify our existing communities and play a role in developing new communities.”
A soon-to-be-launched IP catering to the south Indian music community will be produced as a non-fiction series under Event Originals. The series will feature celebrity mentors and singers across Tamil, Telugu, Malayalam and Kannada.
Along with the content vertical, Laqshya Event Capital informed in an official statement that it will also introduce digital extensions, gamified options and other experiential digital formats for its IPs.
IP specialist turns eight, elevates Shyam Chhabria as CEO; new vertical will create content across genres connected to its IPs for OTT, digital, film and other mainstream platforms.