VMLY&R Appoints Mukund Olety Chief Creative Officer

Industry Watch | June 8, 2021 | News

VMLY&R Mukund Olety

WPP-owned creative and customer experience agency VMLY&R has appointed Mukund Olety as Chief Creative Officer.

Olety will be part of VMLY&R India’s senior leadership council and have a dual reporting structure, to Anil Nair, CEO, VMLY&R India and Valerie Madon, Chief Creative Officer, VMLY&R Asia, informed an official statement.

He was Group Creative Director at BBDO China in his last assignment leading the creative teams on Mars Wrigley, Visa and Volkswagen.

On the appointment, Olety said, “If there is one agency that is poised to become The Agency of this Decade, it is VMLY&R. It has this potent mix of creativity, technology, culture, and commerce. That is everything you need to create connected brands for the new age. What bowled me over was the ambition that Anil and the team have for the India office. With industry legends like Tripti, Valerie and Anil at the helm, there is not a better group of people I want to take this ride with. I am looking forward to creating connected, future-facing and awesome work for our key clients and brands.”

Anil Nair added, “I couldn’t have thought of a better person to lead our creative team in these thought-provoking times. Mukund has extensive experience working on both local and global brands and working at both Indian and international levels. This grasp of both, coupled with his passion for creativity, makes him an outstanding addition to the VMLY&R family.”

In a career spanning nearly two decades across India, China and SE Asia, Olety has worked with agencies Leo Burnett (Malaysia), O&M (India), JWT and DDB Mudra. 

He was Group Creative Director at BBDO China in his last assignment leading the creative teams on Mars Wrigley, Visa and Volkswagen.

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