JK White Cement Ropes in Shaan for #MitJayengiDooriyaan with Employees

by  EVENTFAQS Bureau Industry Watch | June 7, 2021 | News

JK White Cement Shaan Event Studio Oxygen on the Rocks White Mars

JK White Cement launched an online campaign #MitJayengiDooriyaan, billed as a musical tribute to the spirit of humanity, on 27 May 2021. As part of which, a song sung by singer Shaan was streamed on JK Cements’ social media channels. The video features employees of the company singing along. 

The song was written and composed by Oxygen on the Rocks, White Mars and JK White Cement and the video was edited, designed and created by Event Studio.

Shaan said, “This initiative by JK White Cement is very close to my heart as it gave me an opportunity to be a voice of hope in these preceding times. UMMEED is a song that motivates people to wish for a better tomorrow and hope to reunite - with families, friends, work, colleagues to soon lead a normal way of life. The lyrics and music are so passionate, that it instantly touched a chord within. It has been an extremely exciting experience collaborating on this project.”

Niranjan Mishra, Business Head, JK White Cement, said, “Music brings people together and this initiative was a natural medium of choice to deliver the message of hope and uplifting spirits. I’m happy to see that people are sharing 'Ummeed' - this beautiful composition, with their loved ones, to uplift them and to reassure them that #MitJayengiDooriyaan!

Gulshan Rathor, MD, Event Studio, added, “We’re thankful to JK White Cement for extending this opportunity of being a part of this initiative.From day one, we were committed to make this campaign a success and I’m glad that we were able to honor the trust placed by the Company on our team once again.”

An official statement on the campaign claims that the #MitJayengiDooriyaan song’s s video has reached over 10 million across all social media platforms.