Nominees of Mettle: Happy Flap by Vibgyor

by EVENTFAQS Bureau Industry Watch | June 3, 2021 | News

The inaugural edition of EVENTFAQS Mettle Awards was announced in early 2021 to honour exemplary achievements by those in events and experiential marketing in 2020, the first year of the Covid19-induced lockdown.

Happy Flap by Vibgyor has been nominated in the category of Mettle - Innovation.

The contactless sampling app helped bridge the gap between consumers and brands using technology and partnerships with e-commerce players, when the lockdown disallowed sampling at the usual points of contact.

The Mettle Awards ceremony, which was repeatedly postponed due to the pandemic, stands cancelled and organisers have decided to refrain from announcing winners, deeming such a celebration inappropriate in the current times.

Shortlisted nominees are being announced on www.Eventfaqs.com.

Happy Flap has been nominated in the category of Innovation at the inaugural Mettle Awards to honour the event industry’s lockdown heroes.

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