Warner Music Canada, India, Coalition Music and Ikky Launch 4N Records

by  EVENTFAQS Bureau Industry Watch | June 1, 2021 | News

Warner Music Canada Warner Music India Coalition Music Ikwinder Singh

Warner Music Canada, Warner Music India and Coalition Music announced a partnership with Canadian artist and producer Ikwinder Singh (Ikky) for the launch of 4N Records on 31 May 2021.

The announcement is accompanied by the release of the label’s debut single “80 90,” which features Garry Sandhu and Amrit Maan. An official music video directed by David Redman went live on 28 May.

4N Records highlight Ikky’s mission to create songs and collaborations that will bridge the gap between India’s exploding music scene and the rest of the world, informed an official statement. 

Ikky said, "Throughout my career, I have felt as though I am an outsider because I wear a turban in a musical community where that is uncommon. There is always a little part of me that feels as though I am a constant foreigner. I kept on returning to this term in my head and when I told my partners that I wanted to call this company 4N, they immediately understood.”

“We are so excited to partner with Ikky, and 4N Records. We are pleased to grow our valued relationship with Coalition Music as we join together in partnership with Warner Music India,” said Steve Kane, President of Warner Music Canada.

"We are delighted to announce this association with him as it completely resonates with our vision to take the Indian sound global. With 4N Records and Warner Music Canada, we found a perfect partnership that not only echoes but also amplifies our aim," said Jay Mehta, Managing Director, Warner Music India & SAARC.

4N Records will be based in Toronto, Canada at Coalition Music’s facility.

Up next for 4N are a collaboration with a Punjabi and Latin artiste for a summer release, besides a collaboration with rapper Nseeb. Discussions have already begun to take 4N artistes on tour around the world, the statement added.