Nominees of Mettle: Pepe Jean Canter Experience by Gravity Concepts

Industry Watch | May 28, 2021 | News

Pepe Jean Canter Experience Gravity Concepts Mettle Awards

The inaugural edition of EVENTFAQS Mettle Awards was announced in early 2021 to honour exemplary achievements by those in events and experiential marketing in 2020, the first year of the Covid19-induced lockdown.

Pepe Jean Canter Experience by Gravity Concepts has been nominated in the category of Mettle - Innovation.

By creating a physical mobile clothing store for Pepe Jeans London, the activation took the brand experience to over 500 residential societies over three months in the lockdown. The activity allowed customers to choose the clothes and try them out from the safety of their homes.

The Mettle Awards ceremony, which was repeatedly postponed due to the pandemic, stands cancelled and organisers have decided to refrain from  announcing winners, deeming such a celebration inappropriate in the current times.

Shortlisted nominees will be announced on

The activation has been nominated in the category of Innovation at the inaugural Mettle Awards to honour the event industry’s lockdown heroes.

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