70 EMG Executes Isuzu BS6 Passenger Range Launch with Human Touch
by EVENTFAQS Bureau Industry Watch | May 25, 2021 | News
70 EMG Isuzu
70 EMG executed the launch event of the Isuzu BS6 passenger vehicle range via a virtual experience for both media and consumers on 10 May 2021.
The entire event was shot on a beach with a pristine ocean in the background where the host spent a day meeting with customers, other stakeholders and the Isuzu brand team. This was interspersed with consumer videos.
Multiple films featuring users were made to tell the stories of each new variant of the Hi-Lander, mu-X and V-Cross launched. The marketing team at Isuzu gave the agency key insights into the features, various consumer groups, market trends etc. from which 70 EMG was able to script the stories of real users of the vehicles.
According to the agency, it was important to keep the setting authentic and keep away from CGI graphics while focusing more on the story.
Watch the launch event here:
According to the agency, it was important to keep the setting authentic and keep away from CGI graphics while focusing more on the story.