PVR Announces Covid Care Package for 10,000 Employees, Dependents

Industry Watch | May 21, 2021 | News

PVR

Film exhibitor PVR has launched a Covid care package to help its employees tide over the second wave of the pandemic. The company has also announced free vaccination to all its employees and their families along with multiple employee-wellbeing initiatives over the last one year.

The package includes Covid SOS medicines, vaccine registrations, 24x7 Covid helpline with on-ground response team, plasma database, oxygen concentrators, doctor-on-call assistance, hospitalisation and ambulance services, and food deliveries for employees who test Covid positive.

PVR has assured support to its 10,000 employees including their dependents in 70 Indian cities and towns.

Each module in the package has specific protocols to ensure timeliness in the service, informed an official statement. The modus operandi comprises a 24X7 call centre, an on-ground Covid response team at the local level with cinema managers /duty managers empowered with adequate resources.

Further, dividing the cities into clusters or zones, the operations are overseen by regional directors and regional managers. The company has collaborated with ZIQITZA for ambulance services and LYBRATE for doctor on call.

Ajay Bijli, Chairman and Managing Director, PVR, said, “As an employee-first organization, this pandemic’s impact on the lives of our employees and their families is a personal crisis more than anything. Health and safety of our employees is of utmost priority, and therefore, we introduced the comprehensive employee support care package with free vaccine for all employees and their dependents.  With government’s focus on nationwide vaccination, conditions will improve certainly and being direct service providers, we need to ensure complete safety of the customers along with the employees. On immediate priority we are extending medical, logistical and financial support with an on-ground covid response team at local levels.”

“PVR Juhu has become the first cinema with 100 percent staff being vaccinated. The need of the hour is ‘Empathy’ and to stand with your employees, interact with them on a regular basis, make set-ups to bring the organization together and uplift team spirit. Staying optimistic, giving hope and pragmatic in actions has been the basis of the strong foundation between the management and our people,” added Bijli.

Modus operandi comprises a 24X7 call centre, an on-ground Covid response team at the local level with cinema managers /duty managers empowered with adequate resources.

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