Gera Wraps Virtual Dance Contest FamJam For Members with Shiamak Davar

Industry Watch | May 19, 2021 | News

Gera Developments Shiamak Davar

Gera Developments, a real estate company based in Pune, hosted the finale of FamJam, a virtual family dance competition for members of Gera’s Club Outdo loyalty programme, on 15 May 2021. The finale was judged by dancer and choreographer Shiamak Davar.

Gera customers from Pune and Goa were invited to send their pre-recorded dance performances that were shortlisted by an expert panel at Shiamak Davar’s Institute for Performing Arts (SDIPA). A mentoring session by the SDIPA experts was organised to prep finalists.

The virtual finale included solo performances by children and adults and group performances by families. The event was conducted on zoom and live streamed on Gera’s Facebook page. The evening concluded with Shiamak Davar announcing Gera’s best dancers.

Davar said, “We are all going through times of great challenges and sorrow. In such circumstances, dance can bring some much-needed cheer and positivity into our lives. I am glad Gera Developments is sensitive to these needs of their customers and is taking steps to keep up their motivation at all times. With our partnership for Gera’s Child Centric Homes, we were able to take the joy of learning dance to people's doorsteps making it even more accessible than ever. And now creating a platform like this, to showcase talent that lies within Gera’s Club Outdo community just goes to show Gera's commitment to providing customers with a great experience. A true indication of a ‘customer-first’ approach, and it is my delight and honour to participate in this wonderful initiative.”

Rohit Gera, MD, Gera Developments, said, “At Gera Developments, our relationship doesn’t end with selling a home to a customer. Through Club Outdo, we strive to enhance these relationships and make the Gera World a beautiful place for its people. It is very important to have recreation, motivation, and strong people-to-people bonds to tide over testing times like this pandemic. Through initiatives such as FamJam, we look to provide avenues exactly for that. I am happy that Shiamak Davar has responded positively to this ethos of ours, and we are honoured to have had an eminent personality such as him aboard in this endeavour.”

The choreographer’s academy shortlisted entries from members of Gera’s loyalty programme and prepped finalists with Davar announcing winners at the finale on 15 May.

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