Colorbar Launches #CBCares to Boost Covid Vaccinations

by  EVENTFAQS Bureau Industry Watch | May 18, 2021 | News

Colorbar #GotTheShot

Beauty brand Colorbar has launched a campaign #CBCares for spreading awareness about the vaccination drive against Covid19.

The brand aims to maximise participation through a nationwide awareness programme, incentivising all those who #GotTheShot.

Colorbar is nudging consumers to get vaccinated and promote safety through the campaign. Those sharing a picture of themselves getting vaccinated will be gratified with vouchers worth Rs 500 from Colorbar.

As the part of #CBCares drive, citizens will have to give a proof of their vaccination before the end of June on their Instagram Stories or feed and tag Colorbar with the #CBIamVaccinated and Colorbar will reward them with the post vaccination beauty treatment.