Qatar Tourism Appoints BRANDit its India Representative
by EVENTFAQS Bureau Industry Watch | May 6, 2021 | News
Qatar Tourism Board BRANDit
Qatar National Tourism Council (QNTC) has appointed tourism marketing agency BRANDit as its integrated sales and marketing representative in India.
BRANDit will be in charge of developing and implementing Qatar's in-market trade engagement, product development and joint marketing campaign strategy as well as overseeing initiatives to promote the country's attractions and events, including the FIFA World Cup 2022.
The stated objective behind the appointment is to take a strategic approach to elevate Qatar’s destination positioning and increase awareness of its assets like culture and history, natural assets such as its beaches, desert and Inland Sea, arts and entertainment and adventure offerings.
Philip Dickinson, Vice President, International Markets, QNTC, said, “We are excited to have BRANDit as our marketing and sales partner in India to promote Qatar’s new value proposition to tour operators, online travel agencies and consumers at large. The team at BRANDit demonstrated a deep understanding of Qatar’s positioning and proposed an integrated approach that will inspire Indians to make Qatar their next travel destination. We look forward to working with them to aggressively drive our marketing plans in the India market.”
Lubaina Sheerazi, CEO & Co-founder, BRANDit, added, “It is truly an honor to be entrusted with the mandate of representing the Qatar National Tourism Council in India. Qatar is a vibrant destination with innovation at the forefront. As travel gradually opens up, our role will be to support and deliver the next evolution of QNTC’s tourism strategy to place Qatar as one of the most desirable destinations for Indian travellers. It is an exciting time and with the upcoming FIFA World Cup in 2022, Qatar is truly going to be a destination to discover and look out for.”
Agency will handle trade engagement, product development, joint marketing campaign strategy and oversee initiatives to promote Qatar’s attractions including the 2022 FIFA World Cup.