Water Kingdom Launches ‘Apna Dance Isstyle’ Challenge on International Dance Day

Entertainment | April 30, 2021 | News

Water Kingdom Apna Dance Isstyle

Mumbai theme park Water Kingdom announced a digital ‘Apna Dance Isstyle’ challenge on 29 April 2021, celebrated globally as International Dance Day.

A choreographer dancing to a soundtrack was posted on the brand’s Instagram page. Participants have been asked to dance to the same in their own dance style – hip-hop, Bollywood, freestyle, contemporary, classical etc. and post on Instagram. They can perform alone, as a couple or as a group.

Participants need to post their entry between 30 April and 15 May 2021 tagging @thewaterkingdom with the #ApnaDanceIsstyle and #InternationalDanceDay. They can also share a sneak peak or BTS (Behind the scene) video and get a chance to be featured on the Water Kingdom page.

Videos will be reviewed by a choreographer as well as followers on Water Kingdom’s Instagram page. Public voting will decide the shortlist and one winner in each category (solo, couple, group) chosen by the choreographer will win a gift voucher worth Rs.5,000.

“Water Kingdom is one of the most entertaining destinations that the city offers. While our guests enjoy their rides and slides in the splashy water, we ensure of giving them a groovy vibe with some extra-ordinary foot-tapping music. This international dance day, our #ApnaDanceIsstyle digital campaign is for all our guests who love dancing. We always strive to entertain our patrons even while they are back at home and are hoping to see a good response from them,” said Paresh Mishra, Senior Vice President, Sales & Marketing, EsselWorld & Water Kingdom.

Video entries will be reviewed by a choreographer and followers of the brand on instagram; public voting will decide shortlists.

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