Jagran Solutions Executes Month-Long Multi-state Van Activation for Total

Marketing | April 26, 2021 | News

Jagran Solutions Total

Jagran Solutions executed a month-long van activation campaign over March and April 2021 for petroleum refining company Total’s newly launched grease Total Multis XL3 Premium+

The campaign covered 136 locations in 38 cities and towns across Punjab, Rajasthan, Karnataka, Andhra Pradesh, Gujarat, Madhya Pradesh, Maharashtra, Jharkhand, Chhattisgarh and Odisha, engaging over 5,000 people in the target group comprising mechanics, retailers, truck drivers and truck owners.

The multi-state van activation campaign aimed at generating leads by giving a firsthand experience to the target group.

Four vans were fabricated – one each in the north, west, east and south zones – in order to function simultaneously. A large grease bucket mock-up was placed on the van for visual appeal. The USPs of the product were explained through games such as spin the wheel and magnetic puzzle. Kits were distributed to retailers along with branded caps as giveaways.

Samrender Singh, Associate Vice President, Jagran Solutions, said, “This campaign marks as an effective way to achieve product awareness among the TG.  I thank our efficient team who effectively managed the task at hand and executed the campaign across four zones flawlessly, following all the safety guidelines of the pandemic.”

Pawan Bansal, COO at Jagran Solutions, said, “We are honoured and thankful to the Total team for giving us the responsibility to plan and execute this campaign on a massive scale and I am glad that our dedicated team efficiently executed this campaign.”

Social distancing norms and other set government guidelines were followed with Salim Shaikh, Senior Manager, Jagran Solutions, taking responsibility of managing the protocol and execution.

Campaign covered 38 cities and towns targeting over 5,000 mechanics, retailers, truck drivers and truck owners for new grease variant Multis XL3 Premium+

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