GroupM Announces New Roles for Vinit Karnik and Karthik Nagarajan

Industry Watch | April 14, 2021 | News

GroupM Vinit Karnik Karthik Nagarajan

GroupM India, the media behemoth of WPP, has announced new roles for Vinit Karnik and Karthik Nagarajan.

Karnik, Business Head of GroupM’s Entertainment and Sports Practice (ESP), will now take on the role of Head – Sports, Esports and Entertainment, GroupM South Asia.

Nagarajan, Chief Content Officer, Wavemaker India, will take on additional responsibility as Head of Branded Content, GroupM India.

Prasanth Kumar, CEO, GroupM South Asia, said, “Disruption and evolution go hand in hand and it also brought in opportunities in the content, sports and entertainment space and it is consistently redefining the market place. Over the years, we have been building these spaces by shaping great solutions for our clients. While we will continue to build on advertising technologies that will add speed and scale, we are equally committed to enhance our creative process and enable larger solutions in the content space. We are fortunate to witness leadership grow within as they bring in experience, adaptivity and inventiveness for being fit for the future. These leadership appointments signify our commitment to the journey and I am confident in both Vinit and Karthik’s abilities and together we look forward to creating great solutions and opportunities for our clients as well as our partners.”

Vinit Karnik, Head – Sports, Esports and Entertainment, GroupM South Asia, said, “The new-age consumers have a better understanding of advertising and this can be seen by their ongoing interactions with brands and readiness for participation.  The demand for higher personalisation shows that. Data indicates that delivering high-quality personalised content is what sets successful brands apart from their competitors. Today a brand has various means to reach out to its audience be it via sports, social media, eSports, influencers etc. Hence by strengthening our offerings and by bringing together creative optimisation and data, we want to ensure that the brands get to reach their consumers with content, which is highly personalised, effective and relevant for them.”

Karthik Nagarajan, Head of Branded Content, GroupM India and Chief Content Office, Wavemaker India, said, “Content is a cultural intervention for a brand and the need to be authentic has never been more critical. Hence the journey of an idea today is seeped in data-led audience truths as much as it is in creativity. From an era when brands rode the trend waves, we are well and truly in a phase where brands author their sub-cultures. This is what makes it an extraordinary time to be in this industry. I am looking forward to taking on this additional responsibility at GroupM, at a time when the lines between content and commerce are blurring.”

In their new roles, Karnik and Nagarajan will report to Prasanth Kumar, CEO of GroupM South Asia.

Karnik, Business Head of GroupM’s ESP, will now take on the role of Head – Sports, Esports and Entertainment; Both will report to Prasanth Kumar, CEO, South Asia.

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