Tantraa Executes Autocar India Awards 2021 Overcoming Weather Challenge

Business Events | April 14, 2021 | News

Tantraa Autocar India Awards 2021

After winning the mandate following a multiple agency pitch, Tantraa Events, a 360-degree experiential event company, executed the 18th edition of the Autocar India Awards on 23 March 2021 at Taj Palace in New Delhi.

Hosted by Renuka Kirpalani, Editor, Autocar Show, the event saw Nitin Gadkari, Union Minister for Road Transport and Highways and MSMEs as the Chief Guest.

Sanat Solanki, Business Head, Tantraa, said, “Following quite a competitive pitch, we had the chance to associate with one of the most credible awards of the auto industry. We encountered multiple challenges leading up to the show, ranging from venue dynamics to safety. Due to unusual weather conditions in Delhi, we had a highly strenuous situation on our hands, as it was uncertain if the show would take place. A timely call was taken to go ahead with show execution, and in that 60 minutes the entire venue was transformed, showing superb support from all our vendor partners, and a true example of teamwork.”

Dr Pawan Goenka, Managing Director, Mahindra and Mahindra, was honoured with the Lifetime Achievement Award.

Organisers encountered multiple challenges leading up to the show ranging from venue dynamics to safety, reveals Sanat Solanki, Business Head, Tantraa Events.

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